- Best for
- Designer dresses for weddings, galas and one-time formal events
- Neighbourhood
- Junction Triangle
- Address
- 213 Sterling Road, Unit 111, Toronto, ON M6R 2B2
- Price
- Many rentals are around $100 to $160
- Phone
- (416) 901-6572
The Fitzroy is Toronto's best-known designer dress rental studio. It is useful when you need a strong formal look but do not want another expensive dress sitting in your closet.
The quick answer
It can be worth it for designer dresses for weddings, galas and one-time formal events. The strongest reason is large and stylish dress selection. The main warning is some renters report stains, wear or quality-control problems. Google showed 4.6 out of 5 from 733 reviews when checked August 18, 2026.
- Best for: Designer dresses for weddings, galas and one-time formal events
- Price: Many rentals are around 0 to 0
- Location: 213 Sterling Road, Unit 111, Toronto, ON M6R 2B2
- Review evidence: 4.6 out of 5 from 733 Google reviews, checked August 18, 2026
Who will like it
- People who want to try formal clothing in person before committing.
- People who care about designer dresses for weddings, galas and one-time formal events.
- Helpful fitting-room staff and styling support.
Who should probably skip it
- Anyone who needs a very flexible return policy should confirm it first.
- Some renters report stains, wear or quality-control problems.
- Busy visits can feel rushed or less attentive.
How to have a better visit
- Check the live size range and return wording before leaving home.
- Bring the shoes and undergarments you expect to wear with the outfit.
- Photograph the item tag and keep every tag attached until the decision is final.
- Ask the store to write down any promise about ordering, alterations or refunds.
Many rentals sit around $100 to $160. That is still real money. It can make sense when the retail dress costs several times more and you only expect to wear it once.
How the rental works
The studio is open seven days a week and accepts walk-ins. Filter the online collection by size before travelling. A large total collection does not always mean many choices in your exact size.
Try sitting, walking and lifting your arms. Look closely at the hem, zipper and underarms. Rental dresses are not new, but they should still be clean and suitable for the event.
The strongest reason to go
Google review topics heavily favour dress selection and helpful staff. Recent positive reviews also mention simple pickup, simple returns and feeling confident in the final dress.
What can go wrong
Some low reviews describe stained or worn dresses, uneven service during busy periods, fit problems and difficult problem resolution. People renting from outside Toronto face more risk because they cannot easily try the dress first.
Read the late-fee, damage and cancellation rules before paying. Take a quick photo of the dress condition at pickup. Report a stain or broken detail before leaving the studio.
Our verdict
Fitzroy is a smart first rental choice for a black-tie wedding or gala. The best experience is in person. Give yourself enough time to try several dresses and keep a backup option if your event is important.
Fitzroy is also one of our main picks in the Toronto wedding guest dress guide.
Frequently asked questions
Can you walk into Fitzroy without an appointment?
Yes. Fitzroy allows walk-ins at its Sterling Road studio. Busy weekend periods may feel crowded, so going earlier can make the fitting easier.
How much does a Fitzroy dress rental cost?
Many current rentals are around $100 to $160. Designer, date and dress availability can change the final price.
Does Fitzroy carry plus-size dresses?
Some dresses are listed in 2X and 3X. The number of choices in one size can be much smaller than the full collection, so filter online or call before travelling.
Is Fitzroy better than buying a dress?
It can be better for an expensive look you will only wear once. Buying may make more sense when you want alterations, expect to repeat the outfit or cannot visit the studio to check the fit.
How current is this profile?
The address, official links and Google review themes were checked August 18, 2026. Hours, prices, menus and staff can change, so confirm time-sensitive details on the official site.
How should you use the Google rating?
Use it as one signal, not a promise. Read the repeated themes, check how many reviews exist, and give more weight to recent reviews that describe the same type of visit you are planning.
What Google reviewers say
These are recurring themes in public Google reviews checked August 18, 2026. They are not independently verified facts, and individual experiences vary.
Pros reviewers mention
- Large and stylish dress selection
- Helpful fitting-room staff and styling support
- Easy pickup and drop-off for many renters
- A useful alternative to buying an expensive one-use dress
- Physical fitting rooms reduce sizing guesswork
- The official site helps shoppers preview current styles before travelling
Cons reviewers mention
- Some renters report stains, wear or quality-control problems
- Busy visits can feel rushed or less attentive
- Fit and sizing are harder for people who cannot try the dress in Toronto
- Fees and problem resolution are a concern in some low reviews
- Popular colours and sizes can sell out close to event dates
- Sale, special-order and altered items can have stricter return rules
What Toronto Reddit discussions say
Reddit comments are personal stories, not verified facts. We use them to show what people notice, including complaints that may not affect everyone. Discussions were checked August 18, 2026.
Evidence note: Several useful comments were found. Most were positive. The main criticism was old and tied to the 2020 lockdown period.
What people liked
- Several commenters said they use Fitzroy for weddings and other formal events.
- People liked getting a more unusual dress without buying something they may wear only once.
- One commenter put typical rental prices around $120 to $150 at the time of the discussion.
Concerns and limits
- One former customer said the company lost their recommendation because of how it handled bookings during the 2020 lockdowns.
- The discussion does not prove how current service, stock or sizing will work for a new renter.
Sources: Reddit discussion 1 Reddit discussion 2